Carrotmob

Thizz.Face.Disco loves positive and creative forms of activism that benefits the community. I would like to introduce you to carrotmob a group that uses consumer strength to make environmental change on a local level. This type of activism to me is pretty forward thinking and progressive. Please watch this video to learn how they operate…

Here are some words from their website..
Carrotmob is a type of consumer activism in which businesses compete at how socially responsible they can be, and then a network of consumers spends money to support whichever business makes the strongest offer. We harness consumer power to make it possible for the most socially-responsible business practices to also be the most profitable choices. It’s the opposite of a boycott.

It’s easier to understand if you look at an example. In the first ever Carrotmob event, a liquor store agreed to invest in upgrades that made their store more energy-efficient. In exchange, hundreds of Carrotmobbers showed up at once to support the winning store. To the right is a video of that campaign, which explains the concept rather well. With over 50 events worldwide, this model is proven to work on a small scale. Next we are going to grow our network until we can apply the same method to large companies. Towards that end, we are currently incorporating Carrotmob into a new non-profit, building a team, and raising money to support a large expansion.

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