”. . . . As labor is increasingly rationalized and mechanized, this subjugation is reinforced by the fact that people’s activity becomes less and less active and more and more contemplative.”
-Lukács, History and Class Consciousness
In the spectacle’s basic practice of incorporating into itself all the fluid aspects of human activity so as to possess them in a congealed form, and of inverting living values into purely abstract values, we recognize our old enemy the commodity, which seems at first glance so trivial and obvious, yet which is actually so complex and full of metaphysical subtleties.
The fetishism of the commodity — the domination of society by “intangible as well as tangible things” — attains its ultimate fulfillment in the spectacle, where the real world is replaced by a selection of images which are projected above it, yet which at the same time succeed in making themselves regarded as the epitome of reality.
The world at once present and absent that the spectacle holds up to view is the world of the commodity dominating all living experience. The world of the commodity is thus shown for what it is, because its development is identical to people’s estrangement from each other and from everything they produce.
The loss of quality that is so evident at every level of spectacular language, from the objects it glorifies to the behavior it regulates, stems from the basic nature of a production system that shuns reality. The commodity form reduces everything to quantitative equivalence. The quantitative is what it develops, and it can develop only within the quantitative.
the fact that this development excludes the qualitative, it is itself subject to qualitative change. The spectacle reflects the fact that this development has crossed the threshold of its own abundance. Although this qualitative change has as yet taken place only partially in a few local areas, it is already implicit at the universal level that was the commodity’s original standard — a standard that the commodity has lived up to by turning the whole planet into a single world market