”The simulacrum is never that which conceals the truth–it is the truth which conceals that there is none. The simulacrum is true”.
Baudrillard’s philosophy centers on the twin concepts of “hyperreality” and “simulation.” These terms refers to the virtual or unreal nature of contemporary culture in an age of mass communication and mass consumption. We live in a world dominated by simulated experience and feelings, Baudrillard believes, and have lost the capacity to comprehend reality as it really exists. We only experience prepared realities– edited war footage, meaningless acts of terrorism, the destruction of cultural values and the substitution of “referendum.” In Baudrillard’s words, “The very definition of the real has become: that of which it is possible to give an equivalent reproduction. . . The real is not only what can be reproduced, but that which is always already reproduced: that is the hyperreal… which is entirely in simulation.”